Enterprise sales is all about establishing trust. We buy from those we trust. We trust those who care, talk their way, feel their pain.
Prospects believe those who talk and relate to them in a familiar jargon. Yet few in software solution sales speak the customer's language. We stay comfortable selling technical merits because that's what we know best.
Prospects believe those who talk and relate to them in a familiar jargon. Yet few in software solution sales speak the customer's language. We stay comfortable selling technical merits because that's what we know best.
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