Enterprise selling is about bonding and building credibility/trust. Prospects buy from people they trust. Prospects trust those who care about their (prospects) interests.
Prospects believe those who talk and relate to them in a familiar jargon. Yet few in software solution sales speak the customer's language. We stay comfortable selling technical merits because that's what we know best.
Prospects believe those who talk and relate to them in a familiar jargon. Yet few in software solution sales speak the customer's language. We stay comfortable selling technical merits because that's what we know best.
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