Good advertising agencies retain top-notch creative talent by giving teams an conducive environment to channel their energies, and produce quality deliverables. More importantly they have excellent reporting processes to manage profit margins of their business model. Yet, even the most successful agencies are struggling to adapt to the rampant change and disruption in the industry. Advertising is a complex business, with many moving parts and high stakes.
NOTE: The learnings from this blog site are not a substitute for a training course; training courses are not a substitute for working together in the field. If the content here resonates and you want to explore further, give me a call.