2. Keep each story down to 90-seconds total from concept to connecting with your offering
3. Maintain the balance: Your story should be just as entertaining as the service you will relate it to after you tell it (the story). You want to build the climax well.
4. Ask open ended questions every 5-6 mins in the presentation.
Our prospects are bombarded with similar sounding sales pitches from your competition. When you speak/present a perspective, you think they are actively listening to your mumbo jumbo technical jargon, but they really aren't. People are (like you and I) victims of ADD (attention deficit disorder). But they all pay attention to interesting real-life stories.