This is what sports coaches call the predetermined moves you'll make in particular circumstances set by the opposition. Just like sports coaches, you can:
- Do the thinking up front.
- Put your experience to work.
- Figure the angles and the plays.
- Write your own playbook of strategies and tactics that work for you.
Sales Plays: Components
- Prospect’s Compelling Reasons to Act (CRA)
- Comprehensive prospect profile
- Prospecting script
- Elements of a success story narration
- Targeted email content, elevator, cold calling pitch
- Run the Campaign
- The 3-email series