2. Keep each story down to 90-seconds total from concept to connecting with your offering
3. Maintain the balance: Your story should be just as entertaining as the service you will relate it to after you tell it (the story). You want to build the climax well.
4. Ask open ended questions every 5-6 mins in the presentation.
Bottom line, nobody likes sales talk! When present a perspective, observe closely if the client is actively engaged, and adjust your pitch. People have big time ADD (attention deficit disorder). But they all pay attention to interesting stories, remember them and relate them to you.