As a consumer, I shop at Amazon, ride with Uber, do vacations with AirBnB, book airlines on Expedia. We all have our favorites because these businesses makes the buying experience easy, predictable and enjoyable. The experience triumphs it all (even price to an extent). Enterprise software buyers have other reasons for rejecting a vendor's product. Having a competitive offering is just table stakes in this new consumer driven economy.
I worked my way through college, paid for my tuitions. I ran a successful startup in Mumbai, India for 5-years. I immigrated to the US in 1996, started as a programmer, got super bored yet got promoted several times. I moved in the field to learn how my clients use stuff my engineers built, and I've never looked back. The blog chronicles my experiences and learnings over the years.