When I write a sales playbook, one of my foremost questions of my client is about who is the competition and what are they week at? The idea is simple and well known! Tell me the enemy's weakness and a related strength you have, and our playbook strategy has a chance! Most CEOs arm their sales teams with just their product strengths. That leads to surprises in the field. Don't be that CEO!
I worked my way through college, paid for my tuitions. I ran a successful startup in Mumbai, India for 5-years. I immigrated to the US in 1996, started as a programmer, got super bored yet got promoted several times. I moved in the field to learn how my clients use stuff my engineers built, and I've never looked back. The blog chronicles my experiences and learnings over the years.